The Challenge
WBDT creates a blueprint of each person’s unique metabolism and determines the optimal, sustainable path to healing - tailored to each person. Members are empowered - for the first time - with precise, real-time daily actions to remission their disease across a range of factors (sleep, activity, breathing, nutrition, and medication).
Prefer a personalized experience because the process of onboarding at Twin is inherently long, many found that having a human to guide them during the process was helpful.
Everyone’s metabolism is different. What’s most impactful for you is different from what’s most impactful for someone else. Your Whole Body Digital Twin™ delivers precise, personalized guidance about nutrition, activity, sleep, and breathing through an easy-to-use app. Twin is a treatment with 3 phases - normalise in 3-4 months, heal in the next 3-4 months, sustain thereafter.
Sensor activation is confusing and lengthy. Members are required to set up and sync up to 5 different sensors during onboarding in order to set up their digital Twin. Some sensors, such as the CGM require multiple, complex steps to set up. The process needs more transparency because the current onboarding process has many steps (many of which also take a long period of time to complete), members felt frustrated when they were left waiting in line without much information / guidance.
Process
Our team started the project by understanding the user's needs, and gathering feedback from users. We conducted extensive research on the medical industry and competitors' websites to identify best practices and trends.
User interviews & research
Synthesis the findings
Ideating the solution
Craft a prototype with the main idea
Test with users to validate the idea
Solution
Transparency & Progress show where the user is at in the onboarding process at the time. Explain why a task needs to be done and a question needs to be answered. Tasks and questions should be simple and to the point.
Twin staff managed onboarding tasks in both the US and India, primarily through the member's Twin Care Team. However, due to differences in healthcare systems, careful consideration was necessary to address nuances and discrepancies between the two.
I created high fidelity designs based off of the wireframes that I created as a base, working with my product manager, our UX writer, and the clinical team to create easy to understand, personable, and succinct messages for each screen. Meaningful detailed specifications in Figma for both iOS and Android engineers to develop the designs. I held design reviews so that I could answer any questions and clarify further details in collaboration with both my PMs and the engineers.
Key takeaways
After eight months of design and development work, the app was launched, and the results have been impressive. User engagement has increased by 30%, with an average of 15% more time spent on the app by users. Additionally, the team has reported a 20% increase in app downloads and a 25% increase in in-app purchases.
Prototype
I created high fidelity designs based off of the wireframes that I created as a base, working with my product manager, our UX writer, and the clinical team to create easy to understand, personable, and succinct messages for each screen.
Meaningful detailed specifications in Figma for both iOS and Android engineers to develop the designs. I held design reviews so that I could answer any questions and clarify further details in collaboration with both my PMs and the engineers.